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09-21-17 - Promoting Your Pilgrimage

 

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Suggestions on Promoting Your Tour(s)!

- A few tips to help you peak interest and maximize the registrations of your chosen prilgrimages.

 

  • Present your tour as an important aspect of your ministry and the members spiritual life.
  • This trip is an extension of your ministry - a spiritual highlight that will benefit you and those you serve for years to come. Present the tour as enthusiastically as you would any other part of your ministry.

  • Make frequent announcements.
  • Begin announcing your departure date as soon as possible. Tell people when, where, how long, how much, and how to register.

  • Make repeated announcements.
  • Make repeated announcements during service, over the air, on the bulletin board, or in your church newsletter or worship program bulletin.

  • Invite everyone.
  • Do not try to guess or hand pick people you think will go. You will probably be surprised at who joins you.

  • Distribute brochures.
  • The Catholic Pilgrim Office will provide brochures with your photo (if desired), invitation to the tour and itinerary. However, do not rely on brochures alone to sell your journey. They are merely aids and should not be counted on to do the entire job.

  • Seek local media coverage.
  • Offer local newspapers, radio stations, and television stations details about your tour, and make yourself available for interviews. Ask how we can help!

  • Do not forget the individual approach.
  • The most effective tour hosts fill their groups by person-to-person contact. Many of those who go with you will be friends and ministry partners you have invited personally.

  • Ask for a commitment to go.
  • This commitment is the members deposit. Deposits are normally partly refundable up to 70 days prior departure. Make sure that all have read the Terms and Conditions on your registration form.

  • Hold group meetings.
  • These will help create excitement about the tour in your congregation.

  • Where appropriate, announce people who have just joined.
  • Be enthusiastic about each person who joins your group. Announce their names informally during service, and perhaps a note in your bulletin. Again, emphasize the wonderful ministry value of the trip.

  • Contact a wider circle of prospects.
  • Consider inviting friends in places where you have ministered or served before. They may welcome the opportunity for fellowship and ministry with you once again. You may even want to invite local community leaders with whom you are closely associated. Your journey is a great opportunity to minister to people outside your church or normal circle of influence.

 

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